Har safar ka humsafar

EMAIL

info@gentipak.com

Phone

111 487 487

Profile

The General Tyre and Rubber Company of Pakistan Limited (GTR) came into existence in 1963, at Landhi Karachi and commenced its production in July 1964.

The Company was then established by General Tire International Corporation (GTIC) of USA, with a total capacity of only 120,000 tyres per annum.

GTIC sold 90% of their shares to the present owner M/s Bibojee Services Ltd. in 1977 and retained 10% of the ownership. In 1985, the Company completed a major expansion, which took the capacity to 600,000 tyres annually.

Continental AG, Germany’s number one tyre manufacturer purchased GTIC in 1987. It provides Technical Assistance to GTR under a program, which includes training of our people, formulations, recipe, and selection of equipment and approved suppliers. GTR under this agreement with Continental is bound to follow all rules and regulations provided by Continental including the given quality standards.

The brand name “GENERAL” used by the Company also belongs to Continental AG. Now this brand name is synonymous with quality and experience in the art of making tyres since being in this market for more than 55 years.

Being a Public Listed Company, the current main sponsors of the Company are: (i) Bibojee Services (Private) Ltd. and (ii) Pak Kuwait Investment Company (PKIC) (iii) National Investment Trust (NIT) while the remaining shares are held by the general public.

The name ‘GENERAL’ carries the highest top of the mind brand name recall in Pakistan when it comes to tyres. The current capacity of the Company stands at 2.4 million automotive tyres per annum. General is producing tyre sizes and patterns that cover almost 80% of the sizes in demand in Pakistan.

It is the first & largest automotive tyre manufacturer in the country producing tyres for cars, light commercial vehicles, trucks/buses, tractors, rickshaw while motorcycle tyre plant has been added with the capacity of one million tyres per annum.

The Company caters four different markets. These are:

  • The Original Equipment Manufacturers (vehicle assemblers)
  • The Replacement or the After market
  • Government Departments/Institutions
  • The Export Market

GTR sells its tyres in replacement market through more than 160 nationwide authorized dealers/distributors most of whom have been working with GTR for more than three generations setting a milestone on customer loyalty and satisfaction.

It is the largest tyre supplier to all OEMs meeting 90% of their requirement. Tyres are tested in Japan & Germany before being supplied to them. It has been exporting tyres to Afghanistan, Yemen, Botswana, Syria, Nepal & Bangladesh. It has also been engaged in manufacturing & exporting tyres (FAST) for Formula III racing car to UK, Italy & Sweden from 1988-1998.

It has offices / warehouses in four major cities of Pakistan and intends to add another new office soon. All tyres manufactured by us are covered with comprehensive warranty.

Vision

To be the leader in tyre technology by building the Company’s image through quality improvement, competitive prices, customers’ satisfaction and meeting social obligations.

Mission

  • To offer quality products at competitive prices to our customers.
  • To endeavor to be the market leader by enhancing market share, consistently improving efficiency and the quality of our products.
  • To improve performance in all operating areas, so that profitability increases thereby ensuring growth for the company and increasing return to the stakeholders.
  • To create a conducive working environment leading to enhanced productivity, job satisfaction and personal development of our employees.
  • To discharge its obligation to society and environment by contributing to social welfare and adopting environmental friendly practices and processes.
Powered by Fossens Consulting