The General Tyre and Rubber Company of Pakistan Limited (GTR) came into existence in 1963, at Landhi Karachi and commenced its production in July 1964.
The Company was then established by General Tire International Corporation (GTIC) of USA, with a total capacity of only 120,000 tyres per annum.
GTIC sold 90% of their shares to the present owner M/s Bibojee Services Ltd. in 1977 and retained 10% of the ownership. In 1985, the Company completed a major expansion, which took the capacity to 600,000 tyres annually.
Continental AG, Germany’s number one tyre manufacturer purchased GTIC in 1987. It provides Technical Assistance to GTR under a program, which includes training of our people, formulations, recipe, and selection of equipment and approved suppliers. GTR under this agreement with Continental is bound to follow all rules and regulations provided by Continental including the given quality standards. The brand name “GENERAL” used by the Company also belongs to Continental AG. Now this brand name is synonymous with quality and experience in the art of making tyres since being in this market for more than 55 years.
Being a Public Listed Company, the current main sponsors of the Company are: (i) Bibojee Services (Private) Ltd. and (ii) Pak Kuwait Investment Company (PKIC) (iii) National Investment Trust (NIT) while the remaining shares are held by the general public.
The name ‘GENERAL’ carries the highest top of the mind brand name recall in Pakistan when it comes to tyres. The current capacity of the Company stands at 2.4 million automotive tyres approximately meeting one third of the country’s demand. General is producing tyre sizes and patterns that cover almost 80% of the sizes in demand in Pakistan with 18% overall market share. It is the first & largest automotive tyre manufacturer in the country producing tyres for cars, light commercial vehicles, trucks/buses, tractors, rickshaw while motorcycle tyre plant has been added with the capacity of one million tyres per annum.
The Company caters four different markets. These are:
GTR sells its tyres in replacement market through more than 160 nationwide authorized dealers/distributors most of whom have been working with GTR for more than three generations setting a milestone on customer loyalty and satisfaction. It is the largest tyre supplier to all OEMs meeting 90% of their requirement. Tyres are tested in Japan & Germany before being supplied to them. It has been exporting tyres to Afghanistan, Yemen, Botswana, Syria, Nepal & Bangladesh. It has also been engaged in manufacturing & exporting tyres (FAST) for Formula III racing car to UK, Italy & Sweden from 1988-1998.
It has offices / warehouses in four major cities of Pakistan and intends to add another new office soon. All automotive tyres produced by us are covered with comprehensive warranty.